The Advocate July/Aug 2022
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Lilly Singh Brings Bi Representation to the Super Bowl in Olay Ad


Lilly Singh is bringing bisexual representation to the Super Bowl.

The host of A Little Late With Lilly Singh will appear in an Olay ad, in which she portrays an astronaut alongside Busy Phillips and retired astronaut Nicole Stott as part of the Procter & Gamble brand's #MakeSpaceForWomen campaign.

In addition to this trio of female talent, Taraji P. Henson and Katie Couric also make appearances, as the head of mission control and a journalist, respectively.

As part of the ad's feminist message, which promotes STEM education for women, Olay will donate $1 for every tweet that includes the hashtag #MakeSpaceForWomen, up to $500,000. 

In addition to the Olay ad, the Super Bowl will run a spot Sunday from Sabra hummus featuring the first drag queens to appear in an advertisement during football's biggest night. Moreover, Katie Sowers, an offensive assistant coach with the San Francisco 49ers, will be the first woman and first out LGBTQ coach at the Super Bowl. The 49ers will face off with the Kansas City Chiefs.

Watch the Olay ad below.

Tags: Business

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