Since 2009 the word “bisexual,” to Google, was only meant to find pornography. That caused the search giant to throw the word on a list of other banned terms, which were all deprioritized by the Google search algorithm, leading to a drop in search rankings for all bisexual organizations and community resources.
At the urging of bisexual advocacy organization BiNet USA, Google unblocked the term “bisexual,” and phrases such as “bisexual quotes,” “bisexual rights,” and “bisexual parenting” are now automatically suggested to Google users as of this month.
“It’s not every day one of the biggest companies in the world changes its mind, but we are thankful that Google now sees bisexual people just like everyone else,” said BiNet USA president Faith Cheltenham. “It will take time for bisexual search terms to be ranked as they were before the ban, but now bisexual people and their allies have a fighting chance to be seen, heard, and understood.”