The founder of My Pillow sleeps easy knowing Donald Trump is president because he believes Trump was chosen by God.
"God answered our millions of prayers and gave us grace and a miracle happened on November 8, 2016," Mike Lindell, founder and CEO of the specialty pillow company, said Thursday morning at the Conservative Political Action Conference in Maryland. "We were given a second chance and time granted to get our country back on track with our conservative values and getting people saved in Jesus' name. As I stand before you today, I see the greatest president in history. Of course he is, he was chosen by God."
Lindell said he was invited to meet with Trump at Trump Tower in August 2016. "I walked out of that office after meeting with him and I knew God had chosen him for such a time as this," Lindell said.
The entrepreneur, who is known for his commercials on cable news channels, including both right-wing Fox News and liberal-leaning MSNBC, has credited his Christian faith with saving him from alcoholism and addiction to crack cocaine. At CPAC, he also credited Trump with reviving the U.S. economy and saving the nation from "terrible political correctness."
When he emerged from his addiction 10 years ago, he said, "What I saw before me were friends unemployed, terrible political correctness, people saying 'Happy Holidays' instead of 'Merry Christmas,' and people trying to take God out of everything, and not even acknowledging Jesus Christ." Trump has changed all that, he said: "We finally have a common-sense, pragmatic, conservative president who keeps his word."
Lindell did not mention LGBTQ issues, although he did say the nation was suffering from a lack of "family values" before Trump became president. He also touted his appearance in the upcoming anti-abortion documentary Unplanned, which purports to "expose" Planned Parenthood; he said the organization "murders babies."
After his speech, he spoke to The Wrap, defending his decision to continue to advertise on Laura Ingraham's and Tucker Carlson's shows on the Fox News Channel even though some other companies have ceased to do so because of the hosts' incendiary remarks. Ingraham, for example, made fun of David Hogg, a teen who survived the Parkland, Fla., school shooting and became a gun control activists, while Carlson has said undocumented immigrants make the U.S. "poorer" and "dirtier."
"I don't boycott any station. I stand firm in what I believe," he told The Wrap. He said TV hosts' views are their business, while his is to sell pillows. Boycotts end up hurting consumers, he added.
Consumers haven't always been happy with his product, though. My Pillow promises better sleep, but in 2016 a consumer watchdog group noted ads that claimed the product could also cure sleep apnea, fibromyalgia, and multiple sclerosis. As a result, the district attorneys of 10 California counties sued the company, which settled the litigation by admitting no wrongdoing but agreeing to pay "$995,000 in civil penalties and a pledge to give $100,000 to homeless and domestic violence shelters in California," according to Consumer Reports.