The anti-LGBTQ+ One Million Moms organization has something new to lose sleep over -- a mattress ad showing same-sex couples cuddling in bed.
The virulently homophobic and transphobic group is outraged over the commercial for Avocado Green Mattress, which portrays opposite-sex couples as well as same-sex ones snuggling on the organic mattress, plus scenes of parents and children.
"At Avocado, we believe love is pure, honest, committed," says a voice-over on the ad. "And above all, natural. It inspires everything we do, from the natural, organic materials we use to our commitment to sustainability. Because with enough love, we can change the world."
The use of the words "pure" and "natural" in connection with same-sex love was too much for the Million Moms, an offshoot of the American Family Association. The AFA has been designated a hate group by the Southern Poverty Law Center, a progressive watchdog organization, and One Million Moms doesn't really represent a million mothers.
"Avocado Mattress should be ashamed of its commercial for attempting to normalize sin by featuring same sex couples in bed together," says the Million Moms website, adding, "There is nothing pure or natural about homosexuality."
"Promoting same sex relationships has nothing to do with marketing the product," the site continues. "Yet Avocado wants to make it clear where the company stands on this controversial topic, instead of remaining neutral in the culture war." The blurb calls same-sex love a "perversion" and objects to the ad airing "during family viewing time."
The site asks followers to sign a petition to Avocado, stating, among other things, "I do not agree with the LGBTQ agenda you are forcing on families and children." So far the petition, posted Friday, has received a little more than 12,000 signatures.
One Million Moms has been around for about 10 years, campaigning against positive portrayals of LGBTQ+ people in media as well as anything else it considers offensive. It hasn't had a lot of successes. It lambasted brief portrayals of same-sex couples or crushes in the Disney films Toy Story 4 and Beauty and the Beast, for instance, but that didn't keep the films from taking in more than $1 billion each at the box office.
One Million Moms and the AFA "certainly haven't been able to purge the airwaves of gay characters," Peter Montgomery, senior fellow at People for the American Way, told The Advocate in 2019. They "promote a lot of antigay bigotry, but they're not having the impact they want to have," he said.