In honor of Pride Month, actress and model Cara Delevingne partnered with Puma for From Puma With Love, a collection that’s both perfect for taking to the streets for celebrations or marches and also just right for sticking close to home. The 13-piece Pride Pack includes hoodies, tees, tank tops, slides, and a waist bag with a rainbow belt. Twenty percent of the proceeds from the items go to the Cara Delevingne Foundation, which supports LGBTQ+ charities including the Trevor Project, Mind Out, and GLAAD.
“From Puma With Love, it sounds like a Bond film, which I really like,” Delevingne said, waving a Pride flag emblazoned with a rainbow-hued Puma logo during a Zoom call about the partnership in late May. She spoke about leaning into the importance of “love” at this juncture.
“Love is such an important message. It always is, but especially with Pride and especially with what’s going on in the world,” she said. “It’s about self-love and being able to be comfortable with caring for yourself in a different way, and also spreading love, spreading support, and staying optimistic.”
“Love is not a construct. It’s a constant. It’s something that we have to work on every single day,” Delevingne said. “For me, every day, especially during this time, it’s been about doing things for myself, and then also for others every single day, which make me happy.”
An activist who’s continually searching for ways to help others, Delevingne also explained why it's important to support multiple causes.
“Pride shouldn’t just be about the LGBTQ community at the moment,” she said. “It should be about everyone coming together and really supporting each other.”
So many Pride events have been canceled or gone virtual amid the pandemic, and it was supposed to be Delevingne's first real dive into the celebrations since she'd been working during Pride in previous years. But she said she intended to keep the spirit of Pride going throughout the month by popping into Zoom calls and offering giveaways.
With the important focus on protesting police brutality against Black Americans, Delevingne, who had been primarily sheltering in place with a small group of friends, showed her support for the Black community at a rally earlier this month.
Delevingne, who has starred in Carnival Row, Paper Towns, and Anna Karenina (with Keira Knightley), elaborated on what it means to her to be a part of and to give back to the LGBTQ+ community.
“When I was growing up, I wasn’t surrounded by or saw or understood what gay was, or what being a part of that community was at all,” she said. “To understand slowly as I got older that there was such a big community and that I wasn’t alone, that I wasn’t an alien, and that I did belong. … I did find a family through this community, and what a beautiful family that was.”
“I’ve never felt more seen or heard or understood and connected to people without any reason, really,” she said.
Having worked on dozens of charitable campaigns throughout her modeling career, Delevingne spoke about really being able to amplify particular causes with her foundation.
“To be able to start a foundation where I could work with brands but then be able to give back. Every job I do [now] gives back to my foundation in some way,” she said. “To really narrow down and focus on giving back to the places I was giving — women’s rights, the LGBTQ community, mental health, and the environment as well, it’s just been really nice to focus on those things.”